The following are the most important things in good betting and
necessary if you want big winnings.

1. Get to know your teams

Study the teams, learn their strengths and weaknesses, know their
home and away records, and evaluate them objectively. Pay attention
to changes in the quality of a team from one season to the other as
players get older and changes occur - players are transferred,
managers come and go. Major improvement or decline from season to season
is commonplace in professional sports.

2. Bet on motivated teams

Sometimes a team doesn't play up to its potential, but at other times
may play well above what is indicated by their overall record -
especially in critical games. Determine how important a game is to a
team. If the team has already reached a play-off spot, they may be more
focused on the play-offs than the present game. Conversely, a team
facing a must-win situation to avoid relegation may be highly motivated.
A team out to avenge a defeat earlier in the season may also be very
motivated.

3. Don't chase your losses

When you do run into the inevitable losing streak, don't panic and make
the common mistake of betting larger amounts in an attempt to recoup your
losses. Instead, examine your betting methods and reduce your betting
amounts until you start winning again. Remember - chasing your losses is
the single biggest mistake a punter can make. Once you start winning
again, increase your bets slightly, but don't go overboard. Unfortunately,
like losing streaks, winning streaks also come to an end.

4. Bet with your head, not your heart

Make an honest assessment of a team's chances, not one based on emotions.
Don't bet on a team simply because it's your favorite without considering
the real odds. Be selective and remember that you will only find value
betting situations in a small number of games. Betting the entire Premier
League fixture list every week is a risky proposition at best.

5. Value betting - find low risk high reward action

Successful football betting requires getting value on your bets.
Basically this means getting better than the "true" odds on your picks.
For instance, if your objective prediction for a game suggests that
Arsenal should have fair odds of 1.30, but bookies offer them at 1.50
then this is a value-betting proposition. In this case, the risk to
reward ratio is very much in your favour, making Arsenal a strong play.

6. Bet against public opinion

Certain teams always have a strong public following. For example Chelsea or
Man United are such teams. High-value bets can often be
found by betting against these teams because the bookmakers adjust
their odds to reflect the expected amount of public money.
Thus, the underdog is often listed with better odds than they
realistically deserve.

7. Stay abreast of injuries

Watch the injuries, but don't overreact to them. Judge the importance
of an injured player and the quality of his substitute. Remember that
second-string players are often highly qualified and are especially
motivated when replacing a starter, so it often pays to bet on a team
missing its best player. The public normally overreacts to injuries
so you may find good value in this situation. However, beware of
situations where there is more than one injured key player or there
is an injury to the team's captain or inspirational leader.

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